UVG Tip of the Week - Christmas Marketing
With the Christmas season upon us, its important to make sure clients can easily locate your Christmas opening hours and emergency centre referral locations. Below you will find a checklist of items you may need to update in the lead up to Christmas, making your information easy for clients to find.
|•||Update your Google business listing|
|•||Update your website|
|•||Change your on-hold phone messages|
|•||Update your social media pages and post about these hours in the two weeks leading up to your final operating day before Christmas|
|•||In clinic posters & counter stands clearly displaying the opening hours|
|•||If you send a clinic newsletter, make sure to clearly highlight these hours for your clients|
If your clinic doesn’t run your own after hours service, it’s also important to make sure that you give clients an alternative during this time in case of a pet emergency. We all know that pets will get into mischief at the most inconvenient time!
UVG Tip of the Week - Reviewing Your Fees
Reviewing your fees can be a daunting task for any practice. Instead of an annual price increase across the board, try a quarterly 0.6% increase of fees, to match the current CPI. Then determine which shopped fees to leave as they are, and if there are any services that need to be repriced or revised or removed completely? It is important to work in a client-centric manner to provide your clients with the highest standards of care, but to make sure your fee structure reflects this.
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